Marketing Rural Tourism
Registration for this program has closed.
“Developing and strategically marketing rural tourism has been shown to foster entrepreneurship, job creation, and cultural revival.” (Soulard et. al., 2023)
According to the Illinois Office of Tourism, tourism represents a significant part of the Illinois’ economy. In 2019, Illinois tourism brought in $3.3 billion of state and local tax revenues and generated over 342,000 jobs, and tourist spending totaled $41.7 billion.
Join the University of Illinois Extension on Wednesday, October 11 from 5:30pm to 6:30pm for Marketing Rural Tourism. Pam Schallhorn, Extension Specialist in Community and Economic Development will be providing information and resources from a recent research project completed by the University of Illinois and Illinois Extension called I-Rural: Reimagining Illinois Rural Tourism Through Community and Extension Collaboration. Resources include an
I-Rural Toolkit that communities and organizations can use to better understand and promote local tourism as well as an updated grant resource guide.
In addition, Schallhorn will discuss insights into identifying target markets, the importance of digital marketing and how to create effective tourism marketing campaigns that reach different generations.
Wednesday, October 11, 2023 from 5:30pm to 6:30pm
Illinois Valley Community College, Room CTC 124
815 N Orlando Smith St
Oglesby, IL 61348
No charge to attend. Light refreshments will be served.
If you need reasonable accommodations in order to attend or have questions about the program please contact
pscha2@illinois.edu.